Search results for "discourses of science"

Stylistic analysis of headlines in science journalism: A case study ofNew Scientist

2016

This article explores science journalism in the context of the media competition for readers’ attention. It offers a qualitative stylistic perspective on how popular journalism colonizes science communication. It examines a sample of 400 headlines collected over the period of 15 months from the ranking of five ‘most-read’ articles on the website of the international magazine New Scientist. Dominant lexical properties of the sample are first identified through frequency and keyness survey and then analysed qualitatively from the perspective of the stylistic projection of newsworthiness. The analysis illustrates various degrees of stylistic ‘hybridity’ in online popularization of scientific r…